If Apple had implemented RCS sooner, I don’t think we’d be having this conversation. While a lot of emphasis has been placed on the desirability of the blue bubble, I think it’s important to focus on why: interoperability is artificially bad, and basic things like sending a photo or video are broken in 2023.
Apple made the decision to blend iMessage seamlessly into the phone’s default messaging experience, and with the power of that default, they’ve weaponized the intentional interoperability failure.
Should they be under some obligation to support things they don’t want to? As a product manager, I say that depends on what their customers want out of the devices they’re buying. Apple does owe their users something here, and it’s reasonable to expect that a new device purchased in 2023 is capable of sending a quality photo to other devices. Regardless of obligation, I also think they deserve every bit of anger and bad press they get for the way they’ve played this.
It’s smart business, but that’s not the same thing as good for consumers.
Apple made the decision to blend iMessage seamlessly into the phone’s default messaging experience, and with the power of that default, they’ve weaponized the intentional interoperability failure.
Should they be under some obligation to support things they don’t want to? As a product manager, I say that depends on what their customers want out of the devices they’re buying. Apple does owe their users something here, and it’s reasonable to expect that a new device purchased in 2023 is capable of sending a quality photo to other devices. Regardless of obligation, I also think they deserve every bit of anger and bad press they get for the way they’ve played this.
It’s smart business, but that’s not the same thing as good for consumers.