My current understanding is that the cost of "surveillance capitalism" has been more personalized advertising, but maybe I was under a rock for the last 20 years and missed this sensational story. Have people been discriminated against based on surveillance data? Are vehicle insurance companies going to be allowed to adjust insurance policies based on smart car surveillance, or health insurance companies adjusting policies based on consumption and behaviors? Are employers discriminating against people based on surveillance data describing their political ideologies? What's the big picture for 2023 in terms of what surveillance data is being used and how it's being used?