It lets the company control the narrative, without the distraction of fifty tech bloggers test-driving it and posting divergent opinions or findings. Instead, the conversation is anchored to what the company claims about the product.
It's interesting that it's the opposite of the gaming industry. There, because the reviewers dictate the narrative, the industry is better at ferreting out bogus claims. On the flip side, loud voices sometimes steamroll over decent products because of some ideological vendetta.
It's interesting that it's the opposite of the gaming industry. There, because the reviewers dictate the narrative, the industry is better at ferreting out bogus claims. On the flip side, loud voices sometimes steamroll over decent products because of some ideological vendetta.