It does allow for your company's emails to stand out in the recipients' inbox. In Gmail they'll see a logo next to the email, in a sea of placeholders, and they'll see a blue checkmark when reading the email.
The money wasn't of consequence for my organization, but we had just sunset our final remaining Digicert certificate and are fully on automatic renewing AWS ACM and LetsEncrypt certificates. It felt like a step back to have to manage a new one manually.
And yes, it feels like another cash grab.
https://bimigroup.org/
https://workspaceupdates.googleblog.com/2023/05/expanding-gm...