It has; it directly violates my privacy by tracking me against my will. This implies collecting data about me without my consent.
> The app is already tracking your every move to serve relevant content.
Which is also illegal under the GDPR: An app may not track anything it doesn't immediately require to provide a value to the user, it may not track anything it didn't get explicit consent to track, and must disclose why it is tracking what, how, why, as well as where and how long it keeps that data.
> Serving relevant ads is the same thing and is no more of an infringement on your privacy.
Serving relevant ads is fine, if you can do it within the boundaries I described in the previous paragraph. If you cannot, you cannot do this legally in the EU. There is no wiggle room here; apparently some people refuse to understand that some American business practices are simply not feasible in the EU - period.
It has; it directly violates my privacy by tracking me against my will. This implies collecting data about me without my consent.
> The app is already tracking your every move to serve relevant content.
Which is also illegal under the GDPR: An app may not track anything it doesn't immediately require to provide a value to the user, it may not track anything it didn't get explicit consent to track, and must disclose why it is tracking what, how, why, as well as where and how long it keeps that data.
> Serving relevant ads is the same thing and is no more of an infringement on your privacy.
Serving relevant ads is fine, if you can do it within the boundaries I described in the previous paragraph. If you cannot, you cannot do this legally in the EU. There is no wiggle room here; apparently some people refuse to understand that some American business practices are simply not feasible in the EU - period.