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We're building a SaaS product without freemium and the three points apply perfectly in our case.

I'm curious to know what you consider most important?




It really depends on the stage of the company. But generally I think engagement is first, then distribution, then monetization.


You don't really get a sense for engagement until your product is being used on a large scale. That's the true test for engagement. That's why distribution should come first.




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