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> And judging by the other comments in this thread ATM (with one possible exception), nobody seems to care...

I know this sounds defeatist, but I've gotten to the point where I don't think it's possible in modern technological life in a developed country these days to avoid being tracked to some extent. At least not without dropping most (if not all) of the conveniences I care about too much in day-to-day life. And yeah, that's on me for becoming so accustomed to those things that I'd feel worse not having them.

It's a sad state of affairs, really. But I don't think this will change without some heavy-duty privacy-focused legislation (with massive, tightly-enforced penalties for non-compliance) that forces companies to prioritize user privacy. Part of me would like to believe that sort of thing is coming within the next decade. But the more cynical part of me thinks it won't come, because governments benefit from companies tracking their users, as they can buy that tracking data even when their own laws say they cannot collect it themselves.




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