Or possibly antanaclasis: https://en.wikipedia.org/wiki/Antanaclasis

Epanalepsis?

Chiasmus?

Why are all rhetorical devices given such arcane names?

> arcane names

That's why they're magic! If people used these words every day they'd end up starting fires or summoning demons.

Rhetoric was invented in Greece

I think they're just Greek because we got them from the Greeks.

Camorepticus?

Scremaèlitude?

We're just making up words at this point, right?