"someone will die" is hard to act on, "XXXX amount spent on this XMas campaign will be lost and our partner X will go under" is a lot more valuable information, and potentially helps to adjust priorities too make X whole if other parts need to be sacrificed.
"someone will die" is hard to act on, "XXXX amount spent on this XMas campaign will be lost and our partner X will go under" is a lot more valuable information, and potentially helps to adjust priorities too make X whole if other parts need to be sacrificed.