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I got super hyped first when I saw all the details. I use a Boox Page and love the device. This would be a super nice addition which could act as a fully functional tablet.

But then I saw the price tag, and that it’s only 190 ppi. That killed it immediately for me. I hated the first few generations of Kindle because of the low resolution display. I think it’s unbearable in an e-ink display. And the price is a bit outrageous for what it offers..




i think your feedback is fair. if you're open to a few considerations:

- with monochrome pixels (ie no RGB subpixels), resolution is not really apples to apples.. things look a lot crisper subjectively than their objective resolution spec

i think a bunch of early customers have tweeted out their reactions to resolution/crispness. id encourage you to ask them for their feedback if you were still curious

not claiming its perfect, just that its not as bad as you think it is.

(PS we chose this resolution specifically cuz it results in a larger aperture ratio which enables a brighter screen.. we had other experiments at 220-240ppi, but we couldn't really tell a difference in resolution, and the brightness difference was palpable)

PPS on price - not much we can do here, extremely difficult to get even the price we did on low batch totally new custom displays.. we're proud of what we're able to do, but we understand there's a tesla roadster effect of sorts.. starts our expensive, and successive generations will ride the cost curve down tremendously

but cant get there without early supporters. so you choose anon! more economical samsung, or more pricey (but worth it?) indies like us!


As you should be proud its a really cool product, but the price points definitly going to lock you into a very small niche audience, it's just too expensive for me your in the price range of full blown ipad air's and technically more expensive than them, with a cool screen tech, great readability, and paper feel, but... no where near the ecosystem or use cases i'd imagine and again, more expensive.


It runs any android app, so that helps towards the ecosystem criticism.


Thank you for the in depth response. My real concern is seeing rough edges in fonts when you closely. That’s just a flaw that hits me too hard as a designer, and I can’t read anything on such a screen. Based on the viewing distance, screen size and ppi it’s not exactly what’s considered a retina display. I will check the reviews that show it up close and if it’s really good I might as well get one in spite of the price!


I noticed the price as well, but was surprised at how low it was for first gen tech.

Really wishing you well and you’ll be on my radar now.




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