The article only touches on it for a moment but GDPR killed big data. The vast majority of the data that any regular business would have and could be considered big almost certainly contained PII in one form or another. It became too much of a liability to keep that around.
With GDPR, we went from keeping everything by default unless a customer explicitly requested it gone to deleting it all automatically after a certain number of days after their license expires. This makes opaque data lakes completely untenable.
Don't get me wrong, this is all a net positive. The customers data is physically removed and they don't have to worry about future leaks or malicious uses, and we get a more efficient database. The only people really fussed were the sales team trying to lure people back with promises that they could pick right back up where they left off.
With GDPR, we went from keeping everything by default unless a customer explicitly requested it gone to deleting it all automatically after a certain number of days after their license expires. This makes opaque data lakes completely untenable.
Don't get me wrong, this is all a net positive. The customers data is physically removed and they don't have to worry about future leaks or malicious uses, and we get a more efficient database. The only people really fussed were the sales team trying to lure people back with promises that they could pick right back up where they left off.