I used to work for a competitor to AutoDesk. Popular opinion was that we had, at least in a few key areas, a genuinely better product, but it was pretty discouraging trying to make headway against "but I already know Revit".
Vendor lock-in in professional tools is an interesting topic. Sometimes it is active and malicious, but often it's just the natural tendency to keep using the tools you already know how to use.
Vendor lock-in in professional tools is an interesting topic. Sometimes it is active and malicious, but often it's just the natural tendency to keep using the tools you already know how to use.