And/or exploiting the legal infrastructure around intellectual property rights to make sure only hobbyists and geologists can use the shovels without paying through the nose or getting sued into oblivion.
If your company grows to 700 million monthly active users, then most probably you can make your own AI department and train your own models. I guess people's aspirations are very high in this space, but let's be realistic.
And their business model is shovel-fleet logistics and maintenance... :p