I had to leave the software development world for a few years to see clearly why people were willing to pay for software as a service for seemingly simple things like keeping track of their contacts (think 37 Signals' Highrise) since I always had the "well, I can build that myself" mentality.
I found myself on a team of (non-IT) consultants all billing $150+/hr and suddenly that $20/50/100/whatever per month SaaS charge is absolutely meaningless. It's really nothing to the company. It just doesn't even register as a "real" expense.
I found myself on a team of (non-IT) consultants all billing $150+/hr and suddenly that $20/50/100/whatever per month SaaS charge is absolutely meaningless. It's really nothing to the company. It just doesn't even register as a "real" expense.