While semantically this makes sense, and aesthetically it's preferable to some, I would guess that it really doesn't align with actual human behavior.
Theory:
When you want someone to do something, they will do it more often if you tell them to than if you just hint at it. When people read text, they assume someone else has written it and subconsciously invent a small narrative in their head. If this narrative tells them to do something, they are more likely to do it than if the narrative just lets them know something exists. And that's essentially what we're getting at. What this article is supposing is that, people will more likely do something if you let them know it exists than if you tell them to do it. I sadly disagree. Am I going to put 'click here' on my own sites? No, it seems kind of trashy and turn of the century. But there is a legitimate use for it.
Theory: When you want someone to do something, they will do it more often if you tell them to than if you just hint at it. When people read text, they assume someone else has written it and subconsciously invent a small narrative in their head. If this narrative tells them to do something, they are more likely to do it than if the narrative just lets them know something exists. And that's essentially what we're getting at. What this article is supposing is that, people will more likely do something if you let them know it exists than if you tell them to do it. I sadly disagree. Am I going to put 'click here' on my own sites? No, it seems kind of trashy and turn of the century. But there is a legitimate use for it.