Yes, but that's a different problem.

Although it's also tangential to the essay, which is about the mechanisation of self-image - not just sell-worth, but identity in general.

Which has always been socially imposed (even on those who are sure they're different). But now it can be directed algorithmically by a very small number of actors, who have the power to apply behaviour and value modification tools that can be individually tailored for everyone in a demographic - in ways which most people aren't even aware of.

"Low self-esteem" is just one the effects.

Sure, those issues come just as a storm comes for a sailor. You cannot control what comes your way but only how you react. I’m not a psychopath, I understand social norms and I do take into consideration how my actions will affect others, but I try my best to live a fair life and deal with whatever comes my way instead of focusing on what-if’s or how people perceive me.