Not dissimilar to Fox News or any other media company where the main purpose of the content is to get people to stay for the ads. Turns out rage-baiting works extremely well for driving engagement among certain groups.
The trick that Jones has perfected is the ad pivot. When you watch most media, the line between content and ad is generally pretty clear. With jones, it was often very blurry. Like, he does do regular ads, but he'll also be ranting about globalists for 10 minutes and then drop in something like "They want to destroy your mind which is why you need our deep earth iodine crystals and sea algae which is proven to stop globalist mind control."
He does it pretty much out of habit. He literally did an ad pivot while on the stand in his court cases.
Fox news is pushing an agenda first and foremost. The ad money was just a bonus. Rupert Murdoch didn't need the ad money. Just like with Sky News he was more interested in the "reasons of prestige and politics for keeping it" than the profits.
