Of course not. It is multiplication with a reciprocal in fixed-point representation.
You'd first have to compute the reciprocal as 2**32 / divisor. Therefore it is most often done with constant divisors.
Also, x86 has an instruction that multiplies two 32-bit registers and stores the 64-bit result in two 32-bit registers. So you get the result of the division in the register with the high part of the multiplication result, and don't need to do a shift.
Can someone explain how this can work? Obviously, you can't just multiply the same numbers instead of dividing.