I have prime and my shopping experience is crippled with ads too.
I think it got worse for sellers recently too. If I search for something, like a specific item using its description, sometimes the only result for it shows "sponsored".
It used to show up as sponsored and also unsponsored below.
If this changed, I assume it is bad for the seller. Either they pay for all search results, or their metrics are skewed because all searches were helped by "sponsorship" (and there are no longer unsponsored hits)
I think it got worse for sellers recently too. If I search for something, like a specific item using its description, sometimes the only result for it shows "sponsored".
It used to show up as sponsored and also unsponsored below.
If this changed, I assume it is bad for the seller. Either they pay for all search results, or their metrics are skewed because all searches were helped by "sponsorship" (and there are no longer unsponsored hits)