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I would rather try to make that 10% of the population happy than try to make everyone happy. I can't do that and I don't know anyone who can do that.

I'm sure if I can delight 10% of existing email users to a level where they are ready to pay me it is going to be big, very big.




The big advantage of email is its federation and no need for end-to-end connectivity (Store and Forward paradigm). Today due to cloud computing this could be attempted as a monolithic service and the messages can be stored in the cloud until delivery (or even afterwards). So a new email protocol should take into account if it needs federation (distributed) or not and what would be the intended reach.




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