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> To me, the key feature of Amazon is the fast delivery with Prime

Most websites won't even give you a realistic shipping time (major brands might but the long-tail of online merchants don't). They might say "2-3 day shipping" but that's how long it takes after they ship it, sometimes it can take up a week before they actually ship it. It means than if I buy from anyone but a massive retailer I am rolling the dice on if I'll get something in 2 days or 2+ weeks. Some things can wait 2 weeks but when I'm moving between my house and my parent's house (I visit often) it's really hard to remember "2 weeks before I move locations I need to start directing packages at the other ___location". The two locations are 3hrs+ apart so I can't just pop over and pick up something sent to the other place.




I was just looking at buying “The Great American Mail Race”, which is sold directly by USPS. They charge $16.45 for the shipping and don’t even provide the shipping speed! It could be anything from next day to next month- it’s not mentioned. And that’s from USPS’s own website! How does the USPS not think to consider sharing the shipment priority with the customer during checkout? Insanity.




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