I know a lot has changed since I had to look for a job (a little over 4 years ago), but I disagree. The cover letter is the only opportunity to show some of your personality, not that you read the posting and tweaked your template to include details about the specific job you're applying for.
I have found that a good cover letter can be a game-changer. I landed my first dev job because the hiring manager/senior devs loved my cover letter. It's a great filtering mechanism for whether you'd be a good fit. I always throw a little humor in there, because I am not a very serious person and don't want to work at a place that expects me to be. When I had to do some hiring earlier this year, I would spend a few extra minutes reading cover letters to see if I could spot one that included something unconventional, but no dice. Every single one just followed the boring template from a cursory Google search of "how to write a cover letter".
Your resume isn't going to convey anything about whether you're the type of person that I want to work with. I had 200 resumes from people that were all capable of doing the job we were hiring for. If you're competing with 199 other equally skilled people based on resumes, a good cover letter could be a competitive advantage.
That being said, I know it's a very different hiring landscape these days, so my perspective could be completely wrong. But I imagine there are probably still hiring managers out there that take the time to read cover letters. If I decide to start looking for a new job at some point, I'll be spending a few extra minutes on my cover letter.
I saw the prompt snippet and thought the same as you. Honestly, giving it samples of your prior cover letters you’ve written yourself would be a vastly more personal touch emulating your writing style and personality.
Anyhow, problems with the spray and pray aside, applicants should match the effort the hiring managers puts in. Which is automating the first few passes, and last mile is human read. As in, proofread your own generated cover letters.
I know a lot has changed since I had to look for a job (a little over 4 years ago), but I disagree. The cover letter is the only opportunity to show some of your personality, not that you read the posting and tweaked your template to include details about the specific job you're applying for.
I have found that a good cover letter can be a game-changer. I landed my first dev job because the hiring manager/senior devs loved my cover letter. It's a great filtering mechanism for whether you'd be a good fit. I always throw a little humor in there, because I am not a very serious person and don't want to work at a place that expects me to be. When I had to do some hiring earlier this year, I would spend a few extra minutes reading cover letters to see if I could spot one that included something unconventional, but no dice. Every single one just followed the boring template from a cursory Google search of "how to write a cover letter".
Your resume isn't going to convey anything about whether you're the type of person that I want to work with. I had 200 resumes from people that were all capable of doing the job we were hiring for. If you're competing with 199 other equally skilled people based on resumes, a good cover letter could be a competitive advantage.
That being said, I know it's a very different hiring landscape these days, so my perspective could be completely wrong. But I imagine there are probably still hiring managers out there that take the time to read cover letters. If I decide to start looking for a new job at some point, I'll be spending a few extra minutes on my cover letter.