Do names matter that much? Are ford, audi and Chrysler great names or are they just familiar?

American cars can literally write "this is a trick" or "avoid this" on the front and people will still buy it anyway:

https://www.merriam-webster.com/thesaurus/dodge

"Build Your Dreams" is a backronym for BYD, which are the initials of the Chinese name of the company, Biyadi (比亚迪), which doesn't actually mean anything!

The name of the company has a convoluted history, but ultimately goes back to the name of the street the company was founded on, Yadi Road.

Apple and now BYD should be the definitive argument on why names do not matter.

Apple is a great name though....

I prefer lucky goldstar

They also have brands like Geely which looks English but doesn't mean anything.

Is it worse than Face Book?

The name is Biyadi