"Don't worry. Now that net neutrality is certainly no longer a thing, arrangements can be made for adtech companies to pay ISPs directly to zero-rate their traffic. You won't benefit from this with any less ads or tracking, but your Internet bill may increase slightly less over time, at least until it's as high as your cable bill used to be."

Ridiculous thoughts from my grandmother. I disagree. People still watch TV even though there are ad breaks, ads on top of the show you are watching, and product placement within the TV shows. People clearly want ads otherwise they would use alternate means to get the information, such as DVDs, books, libraries, non-online classes, or seminars. If mobile data pricing goes up and the cost of ads to the end user is too high, the free market can sort it out. Honestly it's hard for me not to believe that blocking ads is anti-capitalist and against the free speech rights of advertising companies.