I listened to "The Shadow" radio episodes from the 1940s, sponsored by "Blue Coal". At 0:45 of https://www.beyondthebreaker.com/the-shadow-of-blue-coal/ "All signs point to a severe winter. Be prepared! If you want to be sure of even, dependable, helpful heat in any kind of weather, insist on Blue Coal. America’s finest anthracite mined from the fields of northern Pennsylvania. The coal that is colored a harmless blue at the mine for your protection."
That's about 20 seconds, and the blue color was 'a marketing ploy to distinguish its coal from that of its competitors. But the company took it one step further by actually promoting its product as being superior, longer burning, and even more “healthful” than other coal. No wonder the PR “spin” profession was so poorly regarded in that era!'
Also, 1971's "I'd Like to Buy the World a Coke", was 1 minute long, and did not inform.
I listened to "The Shadow" radio episodes from the 1940s, sponsored by "Blue Coal". At 0:45 of https://www.beyondthebreaker.com/the-shadow-of-blue-coal/ "All signs point to a severe winter. Be prepared! If you want to be sure of even, dependable, helpful heat in any kind of weather, insist on Blue Coal. America’s finest anthracite mined from the fields of northern Pennsylvania. The coal that is colored a harmless blue at the mine for your protection."
That's about 20 seconds, and the blue color was 'a marketing ploy to distinguish its coal from that of its competitors. But the company took it one step further by actually promoting its product as being superior, longer burning, and even more “healthful” than other coal. No wonder the PR “spin” profession was so poorly regarded in that era!'
Also, 1971's "I'd Like to Buy the World a Coke", was 1 minute long, and did not inform.