> A slightly self-involved concern I have is that I like to prove that I’ve read it. This is more for me than for anyone else: I don’t like to recommend something if I’ve not read that thing myself, and sticking in a detail that shows I read past the first paragraph helps keep me honest about that.

I really like this approach. As a reader it also makes me more likely to click on a link when there’s some detail that goes beyond the headline.