To borrow a Tiktok meme... tell me you don't use Tiktok without telling me you don't use Tiktok. This seems like such a surface-level comment from somebody with no familiarity with the platform. People love Tiktok. People on Tiktok hate Instagram Reels and Youtube Shorts, for many reasons. Examples:
- IG Reels are limited to 90 seconds compared to 3 or 10 minutes on TT;
- Youtube Shorts can now be up to 3 minutes but that's relatively new (October 2024 IIRC);
- Tiktok moentization is better than these other two platforms, both in terms of ad revenue but more importantly, the Tiktok Shop;
- The comments on Tiktok are truly a league above IG or YT. The latter two are just full of random drivel and vitriol;
- The recommendation algorithm for scrolling on TT is miles ahead of either platform;
- Tiktok is the only platform where people went there for short-form videos. They're native to the platform whereas they were bolted on to both IG and YT as an afterthought, a real "me too" Tiktok response. And they don't quite fit. The user experience on Tiktok is so much better than IG or YT.
- A huge chunk of Reels and Shorts content is simply reposted Tiktoks.
Sundar and Mark may think they'll simply gain Tiktok's user base. I honestly don't see that happening. I'm sure there'll be an uptick in YT and IG but now 170M MAU worth.
- you can't seek in a video either, you just have to watch the whole thing over
- reels interrupts your experience with awful ads every 2-3 swipes
- YT shorts probably has awful ads too, I haven't tried it
The time limit is probably going to be the biggest issue for YT and reels, but the ergonomics of both are so awful that I can't use them for more than a few minutes. I could scroll TikTok until the little video about scrolling too long came up (an hour I think).
- IG Reels are limited to 90 seconds compared to 3 or 10 minutes on TT;
- Youtube Shorts can now be up to 3 minutes but that's relatively new (October 2024 IIRC);
- Tiktok moentization is better than these other two platforms, both in terms of ad revenue but more importantly, the Tiktok Shop;
- The comments on Tiktok are truly a league above IG or YT. The latter two are just full of random drivel and vitriol;
- The recommendation algorithm for scrolling on TT is miles ahead of either platform;
- Tiktok is the only platform where people went there for short-form videos. They're native to the platform whereas they were bolted on to both IG and YT as an afterthought, a real "me too" Tiktok response. And they don't quite fit. The user experience on Tiktok is so much better than IG or YT.
- A huge chunk of Reels and Shorts content is simply reposted Tiktoks.
Sundar and Mark may think they'll simply gain Tiktok's user base. I honestly don't see that happening. I'm sure there'll be an uptick in YT and IG but now 170M MAU worth.