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The law makes it a nesessity. If they don't do all they can to protect their trademark, they loose it. It's not like copyright.

And ofcourse the lawyers have to make themselves needed somehow.




This is a purposeful misleading stance propagated by trademark handlers, companies don't have to be assholes:

https://www.eff.org/deeplinks/2013/11/trademark-law-does-not...


It is not protecting their trademark man!

You walk in the streets of Costa Rica, see a yellow-blue sign with a shopping chart and ugly characters writing "Super Mario" with some spanish text underneath and then you decide, ah, I will buy games here rather than from Nintendo!

The seconds sentence is more like it. The danger to Nintendo is from their own stupid overacting lawyers.




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