The problem is that there are still huge amounts of services with awful dark patterns out there. There’s an instagram gym clothing brand called Fabletics which is £55/month for their vip tier. They auto subscribe you with a purchase (and when I say buried in the fine print, I really do mean _buried_ in the fine print). To cancel, you have to do it between the 1st and the 4th of the month, and it’s a multi page form where every page is a confirmation that is designed to look like you have unsubscribed . When services are still doing this there needs to be some rules.