This is _really_ weird marketing, in that it implies that previously the pricing was _unfair_. That's not an idea you generally want to put in your customers' heads.
Yeah, I mean it's a positive move, I suppose (though, if this is a _common_ thing, then they have other problems, because clearly the people involved aren't using it as a search engine), but it's a strange way to market it.
This is _really_ weird marketing, in that it implies that previously the pricing was _unfair_. That's not an idea you generally want to put in your customers' heads.