Companies like Google and Cloudflare make great tools. They give them away for free. They have different reasons for this, but these tools provide a lot of value to a lot of people. I’m sure that in the abstract their devs mean well and take pride in making the internet more robust, as they should.
Is it worth giving the internet to them? Is something so fundamentally wrong with the architecture of the internet that we need megacorps to patch the holes?
Whether something is "wrong" is often more a matter of opinion than a matter of fact for something as large and complex as the internet. The root of problems like this on the internet is connections don't have an innate user identity associated at the lower layers. By the time you get to an identity for a user session you've already driven past many attack points. There isn't really a "happy" way to remove that from the equation, at least for most people.
Is it worth giving the internet to them? Is something so fundamentally wrong with the architecture of the internet that we need megacorps to patch the holes?