Wait until you hear about PaperBooks. They're like a Kindle download except, once you finish reading one, you can give it to anyone else to read. And BookNotes are completely portable - anything you write in it stays with the PaperBook and can be read by any other person.
This reminds me of a scene in Parks and Recreation where a local fashionista in a small town is pitching the latest evolution of almond milk and oat milk....beef milk.
Reminds me when in school I had to do a presentation about ways to defend against malware. I showed a few software examples (among other things) and ended with "the most powerful anti-malware ever, compatible with every other anti-malware, adds a strong security layer to them, protects your passwords, prevents you from opening spam, from clicking unknown links, from replying to phishing, almost impossible to uninstall by a hacker, and lots of other powerful features: Common Sense™".
One of the other students came to me after class and said "hey, that last software seems really promising, but I never heard about it. What was it again?"
As the sort of absent-minded human who (no matter how much I learn) will always have a deep-seated irrational fear of being "that student", I must say: sick burn