Well, if you're willing to pay, couldn't you sign up for cable for one month? I agree, it's not our ideal and it's more overhead for you since you'll need to deal with installation, but it's not like it's impossible to pay to see the Olympics.
If I sign up for cable for one month, it will take several days before I actually get it, and then who knows how much longer before I wind up able to login through their process. What portion of the Olympics will I have missed?
Borrowing someone else's account seems more likely to happen.
Well, you could have planned ahead... it's not like this situation cropped up spontaneously. I bet months ago you knew the Olympics were starting today and you knew you didn't have a way to view them. Not judging or accusing, just sayin'.
I did this last time around. A guy had to come to my house, lay cable and leave a box under my TV - only so I could take it all back a month later. Comcast have have spammed me with roughly two "come back" letters a month ever since.
It blows my mind that in 2012 NBC won't take my money to let me watch this online. Presumably they think it's enough to make me buy a cable subscription. They're wrong. I just searched around and watched a glitchy pirated feed - wishing all the time they'd let me pay them $5-$10 for the real thing.
It's rather pathetic that the spontaneity we've come to incorporate as an essential part of our online culture is thrown out the window when it comes to the whims of the giant broadcasters. Maybe people didn't want to watch the show ahead of time, but changed their minds at the last minute. That's possible and desirable in nearly any other situation, but not the "look how much more important we big business sponsors are than you" games?