It stores no personal data, requires no cookies, and ships nothing to Google. You host it yourself.

1) GA doesn't store personal data either

2) who gives a shit, genuinely who cares about cookies?

3) so it's privacy oriented in that the dev doesn't send their data to google, but users send their data to someone anyways? And why would sending data to a self hosting rando be safer than sending it to google from a user and security perspective?

Google’s entire business is your personal data. I’d much rather my browsing info be sent to some small website for local analysis for their own purposes vs. hoovered up by the largest data broker in the world and aggregated with everything else about me.

Did you read the recent article about how reCAPTCHA is used for tracking you across the internet? I have no reason to believe GA isn’t similar. And just think about how much info they have on you from reading all of your emails.

Stop smoking mids and why don't you see what umami actually does?

It is privacy oriented from the perspective of the company, not the individual. I think there is some value in that. Although it makes it no more likely to be secure or private for the individual end user visiting the site though.

Privacy oriented from the perspective of the company is at least more privacy oriented from the perspective of the user. A company harvesting my data for analytics is more private than two companies harvesting my data for analytics.

If I'm going to a site, I'm willingly sharing some of my personal data with that site. I'm not implicitly consenting to third parties harvesting my data.

Yeah sure. But in terms of data security, data is safer at Google than hosted by some tinfoil hat wearing schizo in his basement

It doesn't say it provides google style analytics.