I frequently see high praise for Kagi here, both for the quality of the search results as well as the ostensibly customer-friendly business decisions.
For the people that use their search and trust the company - why? Not to say I don’t trust them or trust them less than any other company claiming to be privacy and security focused, just would like to know how others made their decision.
The obvious strawman argument seems to be that since they charge for search, their business model is based on subscriptions rather than monetizing search data. Nothing would stop a company from charging for search AND selling data
On top of that it's pretty fast and the price is right.