> I never click on any ads [snip] I don't deliver any end value to their ad-biz end customers
This is a complete misunderstanding of the value of ads. Clicks are of course the most valuable signal, but any ad seen is valuable. If clicks were all that mattered TV would never had ads, nor would newspapers.
Many ads are about awareness not buy now. Ford/Toyota... doesn't expect you to buy a car the day/week you see an ad, they just want you to think of them when you buy a car. They also want to slowly drive discomfort with whatever car you already drive so that eventually you do buy a new one despite having on that works. (or if you don't have a car they want to be sure you are reminded how much freedom to go places you are giving up - without concern for the costs of having a car)
This is a complete misunderstanding of the value of ads. Clicks are of course the most valuable signal, but any ad seen is valuable. If clicks were all that mattered TV would never had ads, nor would newspapers.
Many ads are about awareness not buy now. Ford/Toyota... doesn't expect you to buy a car the day/week you see an ad, they just want you to think of them when you buy a car. They also want to slowly drive discomfort with whatever car you already drive so that eventually you do buy a new one despite having on that works. (or if you don't have a car they want to be sure you are reminded how much freedom to go places you are giving up - without concern for the costs of having a car)