> Couldn't agree more. I read a book (okay, I half read a book...I couldn't finish it, it was so bad) where the author (a marketer!) argued that software engineers are the most skeptical audience, and I was like, "Um, have you ever met an investigative journalist? Or people in the many many other professions that require skepticism and analytical thinking?"

From my life experience, the claimed statement actually does have some truth in it: software engineers experience a lot more bullshit marketing than other professions that require skepticism and analytical thinking, thus they, in my experience, have indeed become more immune to exaggerated marketing claims.

Also it fits my experience that software engineers are much more vocal about calling out bullshit (just consider the "bullshit bingo" game) than other professions that require skepticism and analytical thinking, thus based on the audience reactions alone, any salesman would likely indeed come to the conclusion that software engineers are the most skeptical audience.