>People don't really care about privacy, it's as simple as that.
A big reason for this is that no one really explains what happens and why people should care.
Typically, it's either a hand-wave to "this should be important, you should care", or steeped in so much technical detail that the non-technical listener has a hard time wrapping their head around it. (The third way it's explained is via a bunch of conspiracy theory/NSA stuff, which probably just turns most people off entirely).
Worse, people have been in a dozen breaches in the last few years, but the majority haven't suffered a personal impact (yet). Further reinforcing "why should I care?".
A big reason for this is that no one really explains what happens and why people should care.
Typically, it's either a hand-wave to "this should be important, you should care", or steeped in so much technical detail that the non-technical listener has a hard time wrapping their head around it. (The third way it's explained is via a bunch of conspiracy theory/NSA stuff, which probably just turns most people off entirely).
Worse, people have been in a dozen breaches in the last few years, but the majority haven't suffered a personal impact (yet). Further reinforcing "why should I care?".