They don’t need to force people, just make them a very good targeted offer. This is also great for seeing which features their customers use most to help GCP catch up to the competition, too.
It doesn't force them to move, it just gets Google the information about how you use competitors products so they can out negotiate them come deal time.
Wiz itself doesn’t. But Wiz knows what is going on in everyone cloud. That data could be fed to GCP sales team though customers might riot if that happens.
>That data could be fed to GCP sales team though customers might riot if that happens
Large enterprises don't sign the stock terms and conditions that would enable this, most do or should have legal teams redlining contracts around how cloud data is accessed and used by vendors. Maybe Wiz is so good they would agree to it, but it would get challenged and negotiated during the sales cycle.
Clients can have their lawyers jump up and down but the data is there, you just KNOW the mothership gonna use it. All they need is some obfuscation and plausible denyability. It's just too good to not use it.
