Yes ElevenLabs is orders of magnitude more expensive than everyone else. Very clever from a business perspective, I think. They are (were?) the best so know that people will pay a premium for that.
Yeah the way I see it this is where we find the value of customization. We are already seeing its use by YouTube video essay creators who turn their own voice into models. I want to see corporate executives get on board so that we can finally ditch the god awful phone quality in earnings calls.