> I wouldn't call that perfectionism, just a struggling brand standard that can't afford to lose even more face.
It's very well-known that Apple is perfectionistic. I'm not meaning to say that perfectionism is a negative quality or a bad thing, just that it takes a while.
Apple is not perfectionistic. Apple is performative. The entire company is performing software development instead of actually doing it.
Apple's development process is a marketing pitch-driven hallucination - project management by buzzword and individual career status progression.
It's almost entirely inward-looking. The connection to Rest of World is increasingly mythical and remote.
Some good work gets done in spite of this. But senior management doesn't understand quality - either in the internal sense of having bug-free robust product, or the design sense, where products meet real user needs in a satisfying, creative, and delightful way.
Nice graphic design though. Apple is still the leader there. Processor dev has also been exceptional.
IMO it's time for most of the C-suite to step down and let much younger talent take over and shake things up.
Has things gone cracy since I last used OSX for real in 2008 or whatever? Windows have become such a shitshow since Windows 7. I kinda assumed Apple didn't follow suite.
> Apple is not perfectionistic. Apple is performative.
My guy, Apple is autistic as shit. Just look at how in-house everything is. Every time Apple runs into someone doing it wrong, they do it themselves. You know the saying; if you want something done right...
Sure, they're performative as well, but that doesn't change that they are still in the process of doing absolutely everything from scratch because the existing solutions are not good enough for them.
I don't know if you've used the new Apple Silicon MacBooks, but I have a 128GB/8TB one lined up for me to pick up from the Apple Store in about an hour. It's certainly not the best that Apple offers (that would be the new 512GB/16TB Mac Studio) but it practically wipes the floor with every other laptop on the planet. Because Apple made their own chips, because everyone else was doing it wrong.
It's very well-known that Apple is perfectionistic. I'm not meaning to say that perfectionism is a negative quality or a bad thing, just that it takes a while.