What do you mean by 'doing' rather than 'deciding' especially at the c-suite level ?
I thought that's what c-suites are paid to do - 'strategy' and 'capital allocation'.
Any example company you have in mind that has leadership actively 'doing' ?
In this context, a "doer" might commit to an agenda, making ongoing decisions that furthered accomplishment and success on that agenda. While their nominal role is to decide, the decisions they make are organized to effect some end.
In contrast, a "discusser" or "decider" makes decisions in order to satisfy the social role of making decisions, but often with a lack of surety, clarity, follow-through or commitment. Perhaps in fear of missing some greater opportunity, or fear of being credited with some failure, their decisions are not organized in a way that actually effects some end.
I don't know why anyone believes that the push for Apple Intelligence was driven by middle management. Sure, engineers could have pushed back because they knew more about the limitations of the tech, but engineers aren't one to understand the macroeconomics driving industry-wide demand and long-term growth.