Agree that they can't start from scratch. But they could acknowledge their shortcomings wrt to software and start moving things in the right direction. I had never seen so many complaints about software quality at Apple than the last release of MacOS with their networking issues and many other.
They are in a decent position where they already set expectations that they will deprecate and retire old stuff on a regular basis compared to Microsoft which is trying to preserve backwards compatibility forever.
Giving it to OpenAI won't solve their problem with Siri (although some of that expertise could help). Part of it has to be engineered into their platform with better extensibility while also preserving privacy, security, etc. And that work could also enable their platform APIs, Shortcuts and such to have access to a much more powerful set of things.
They are in a decent position where they already set expectations that they will deprecate and retire old stuff on a regular basis compared to Microsoft which is trying to preserve backwards compatibility forever.
Giving it to OpenAI won't solve their problem with Siri (although some of that expertise could help). Part of it has to be engineered into their platform with better extensibility while also preserving privacy, security, etc. And that work could also enable their platform APIs, Shortcuts and such to have access to a much more powerful set of things.