This is a fantastic comment, I wholeheartedly agree with your assessment on Angela Ahrendts. What was once a magical experience going to a apple store has devolved into a nightmare. A few reasons why:
- The complete removal of spontaneity of the shopping experience. You wander over to look at a laptop and decide you want to buy it. Asking a employee is disagreeable as most have a ear bud in their ear receiving instructions or messages from who knows what, they hurriedly ask if you made an appointment or placed the order online and then rush away and sometimes return.
- Such a heavy emphasis on online booking for every conceivable issue. If you want a genius bar appointment you are angrily told you need an appointment and such an appointment is only available days or weeks away and at a inconvenient time for someone with a 9-5 schedule(Tuesday at 2pm work?).
- Last years accessories are gone. Try finding a iphone case that was made for a phone you bough 7 months ago and an employee looks at you like you are trying to buy a model T - (Wait you are looking for a iphone 15 case, wow thats a really old model, I don't think we have anything for that anymore).
- Insane levels of crowds, I can't think of the last time I saw a apple store open in the past 6-7 years that didn't have crowds inside the store like disneyland with service dogs, screaming kids and grumpy boomers yelling about how to transfer their grandkids photos from a phone to computer, just a terrible experience to deal with.
I bought the first iphone in 2007 and have had a model for almost every two years and have been going to the apple stores since then, and the past few years have seen a huge drop in customer experience due to alot of the issuses I listed above.
It does not bother me I’m hundreds of miles from an Apple Store because every time I look into one it is so crowded. Shopping online feels like a luxury experience in comparison (so blown away my M4 mini came in a tiny box!)
- The complete removal of spontaneity of the shopping experience. You wander over to look at a laptop and decide you want to buy it. Asking a employee is disagreeable as most have a ear bud in their ear receiving instructions or messages from who knows what, they hurriedly ask if you made an appointment or placed the order online and then rush away and sometimes return.
- Such a heavy emphasis on online booking for every conceivable issue. If you want a genius bar appointment you are angrily told you need an appointment and such an appointment is only available days or weeks away and at a inconvenient time for someone with a 9-5 schedule(Tuesday at 2pm work?).
- Last years accessories are gone. Try finding a iphone case that was made for a phone you bough 7 months ago and an employee looks at you like you are trying to buy a model T - (Wait you are looking for a iphone 15 case, wow thats a really old model, I don't think we have anything for that anymore).
- Insane levels of crowds, I can't think of the last time I saw a apple store open in the past 6-7 years that didn't have crowds inside the store like disneyland with service dogs, screaming kids and grumpy boomers yelling about how to transfer their grandkids photos from a phone to computer, just a terrible experience to deal with.
I bought the first iphone in 2007 and have had a model for almost every two years and have been going to the apple stores since then, and the past few years have seen a huge drop in customer experience due to alot of the issuses I listed above.