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And that is exactly the difference between old Apple and New Apple. Old Apple uses Apple Store as experience and services. It is part of the Apple ecosystem. It is not another "real estate property" like other Retail brands that is solely measured by incremental revenue.



Exactly. The entire thing no doubt cost money. That is why we were paying $2000 for a two year old intel chip mbp 10 years ago because the service aspect was a big part of the value proposition.




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