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Customer satisfaction is priced in: the customer is still satisfied enough to keep paying, by their own free will.

Entities like corporations aren't conscious and have no morality. They often discover and apply such things much like the biological evolution discovers and applies things. The closest proxy to morality that affects corporations is law; I assume here a completely legal, free interaction where the customer is not even held by an imperfect, monopoly-dominated market, like suburban internet access, or, well, sports events broadcasting.




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