Coca-Cola completely dominates retail in Germany. The most recent numbers I could find[1] are from 2018, but I have no reason to believe the situation, you know, flipped on its head -- the top 3 lemonades were Coke, Coke Zero and Coke light, making up about 75% of the market. In 2022[2] Fritz had 2.9% market share. Maybe the market share is higher in restaurants, though I'd be shocked if it Fritz was even at 25%.
Surely they ship [components of] the syrup because otherwise they have to ship the raw coca leaves? Is the global supply of coca extract processed by the Stepan company in USA?
Profits move the other way through IP payments.
We can cut off the bleeding of profits by buying products with locally owned IP.
The Wikipedia article on Stepan company says that they use 100 tons of leaves per year.
If we assume that the processed leaves sold for coca cola weight the same as unprocessed (what is very doubtful), then how much would Europe get allocated? Probably less than half. But let's say it's half.
50 tons of this special extract isnt much. That's just two shipping containers.
Also with their scale every bottle probably onlu getd some trace amount, so I wonder if cola would taste any different if it didnt include this.
Surely they ship [components of] the syrup because otherwise they have to ship the raw coca leaves? Is the global supply of coca extract processed by the Stepan company in USA?
Profits move the other way through IP payments at least.
[1] https://www.businessinsider.de/wirtschaft/es-gibt-ein-deutsc...
[2] https://www.wiwo.de/unternehmen/industrie/fritz-kola-der-coc...