Great insight—thanks for sharing. It strikes me that bureaucracy is inherently self-perpetuating- once established, it rewards compliance over creativity, steadily shifting the culture until innovation becomes the exception rather than the rule.
Perhaps the real challenge isn't balancing innovation and marketing—it's creating a culture that genuinely rewards bold ideas and meaningful risk-taking.
> [Bureaucracy] rewards compliance over creativity
Imho, this is the wrong takeaway from parent's point.
Bureaucracy rewards many things that are actual work and take time. (Networking, politicking, min/max'ing OKRs)
Creativity and innovation are rarely part of the list, because by definition they're less tangible and riskier.
A couple effective methods I've seen to fight the overall trend are (a) instill a culture where people succeed but processes fail (if a risky bet fails then the process goes under the spotlight, not the person) and (b) tie rewards to results that are less min/maxable (10x vs +5%).
It seems most organizations naturally become more risk-averse as they age and grow since the business becomes more well-defined over time and there is more to lose from risky ventures. The culture has to reward meaningful risk-taking even when that risk-taking results in a loss, which can cause issues when people see the guy who lost a bunch of money getting a bonus for trying (not to mention the perverse incentives it may create).
Perhaps the real challenge isn't balancing innovation and marketing—it's creating a culture that genuinely rewards bold ideas and meaningful risk-taking.