Their business model was never explained clearly on their website. Now that how it works has become common knowledge, its absolutely wrecked honey's public perception.
Merchants may have known what they were signing up for (if they signed up at all). But the general public had no idea.
Affiliate attribution wasn't explained in full but MegaLag with all his research still didn't accurately explain it since it's pretty complex. The user doesn't need to know this.
Doesn't make sense to explain all the nuts and bolts if it works the same way any other coupon website would.
