Boris Johnson was paid more by the Telegraph (£220k) to write one column a week than he was as Foreign Secretary at the same time. Propaganda is lucrative.

They're exceptionally lucrative for the people who can get their viewers to buy their memecoin and send donations to own the outgroup.

Memecoins are a very, very small part of the overall economy. Much smaller than journalism used to be in its heyday.

Lucrative doesn’t always mean monetary terms.

> They are lucrative, but I don't think exceptionally so.

Probably not as lucrative as the despicable academic publisher parasites.